Understand Social Media Impact
I need a dashboard that helps me:
- Understand my Facebook and Twitter campaign performance over different time periods
- Compare value generated to cost invested by campaign in order to determine ROI
- Easily see key metrics including campaign value, investment, duration, impressions, and interactions
We included aggregate KPI bars at the top to provide an instant overview of active campaigns.
The user can then investigate the results of individual campaigns in the lower part of the dashboard.
This may look complex but actually uses a natural ‘connect the dots’ paradigm to clearly convey high value vs. investment by the path of each line.
Campaigns are color coded, with the same colors reflected in the Bubble chart to the right.
Bubble chart clearly highlights best performing campaigns with positioning to the right on the value scale, while also quickly conveying campaign duration (circle size).
We chose this instead of multiple bar charts and pie charts – which would take more real estate on the dashboard & more time for users to process.